"Grug began his life as the top of a Burrawong tree. Resembling a small, striped haystack with feet and a nose, he is fascinated by the world around him and solves everyday problems creatively and without fuss. When dancing instructions are too difficult to understand, Grug invents his own dance and calls it 'The Grug'. When snails eat his cabbages, Grug plants more cabbages so there will be enough for both him and the snails."
Grug was first created by Ted Prior while he was living with his family on a small farm in rural New South Wales, Australia. At the time, Prior had just started to read stories to his two young children, and he decided to invent an imaginary bush animal that he could write an original story about. This central character would become known as Grug.
Prior's first Grug children's book was published by Hodder & Stoughton in 1979. This was followed by the release of more than 20 highly-popular and much-loved Grug picture books by 1992. Due to Grug's lasting popularity, the original book series has since been republished by Simon & Schuster (2009 - present) and new titles have been released. To date, 30 Grug books have been published.